For advisors

When your client says one of these, that’s me.

Our margins got worse and I can’t see why.

We’re launching in [country].

Our duty bill just jumped.

Our supplier went quiet.

We’re adding a category we’ve never imported.

Honestly, my broker handles all that.

Fractional head of sourcing & import operations for founder-led companies that import what they sell — the four decisions that set landed cost: supplier, spec, code, container.

01THE SUPPLIER

Who makes your product

And whether anyone has re-qualified them since the day they were chosen.

02THE SPEC

What exactly they've agreed to make

Grade, materials, tolerances, packaging — written down, so a reorder isn't a guess.

03THE CODE

What your product is called at the border

The ten-digit HTSUS number that sets your duty rate. Your broker files it; deciding it is the importer's job.

04THE CONTAINER

When and how your goods ship

What ships, when it's booked, and how full the box leaves the port.

The handoff

Send them over. No pitch — they’ll leave knowing whether they have a problem worth fixing, and you’ll look good either way.

Tell me what’s changing →

The boundary

Your lane stays yours.

I don’t touch marketing, inventory strategy, cash, or anything you were hired for. Sourcing and the border — that’s the whole desk.

For introductions: hannah@secondgenadvisory.com